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The professional body for government communicators

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Strengthening public trust in the age of AI-powered search

Read our new guidance on how to structure and optimise government content so it remains discoverable, accurate and trusted in AI-powered search results. Learn about the PRIME framework and how to apply it so you can help maintain trust and improve how AI search tools process your content.

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To deliver our mission of world-class communications, and be ethical and professional in their conduct, we expect members to follow our functional standard, and embrace our ways of working

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