Publications
Standard wording for communications briefs to cover representation and accessibility
Access ready-to-use template wording to seamlessly embed mandatory inclusivity and accessibility requirements directly into your…
STOP: Crisis communications planning guide
Discover how to build, test and maintain a resilient crisis response plan using our four-part…
Framework for Ethical Innovation
A step-by-step framework to help government communicators apply Civil Service values and assess the ethical…
Generative AI policy
This policy sets out clear principles for all government communicators to follow in their use…
GCS Innovating with Impact Strategy
Applying responsible innovation and use of data to transform government communications.
Career framework
How to develop your career within Government Communications.
Evaluate and learn: The Evaluation Cycle
Discover how the Evaluation Cycle transforms campaign measurement from a retrospective reporting tool into an…
PITCH: Deliver effective international communications campaigns
A practical guide for government communicators delivering international campaigns, grounded in partnership, insight and honesty.
Inclusive communications template
A planning template to help government communicators create accessible, inclusive communications that consider the needs…
Using British Sign Language in government communications
Guidance for government communicators on providing British Sign Language content, translations and interpretation to support…