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• Project Spark: industry leading innovation at the heart of government communications

  In late 2022, 3 pioneering teams from across the Government Communication Service faced the Project Spark! Dragons and secured the […]

• Our Equality, Diversity and Inclusion Action Plan

  Foreword by Simon BaughWhy is EDI important for GCS?What does our data tell us?What will we do as a result […]

• Advertising, marketing and communications spending control guidance

  The Government Communication Service (GCS) works with all central government organisations to ensure that, where taxpayers’ money is being spent […]

• Campaign showcase: Extreme heat communications, Met Office

  This case study is part of our Government Campaign Showcase series. If you have a government communications campaign that you […]

• Crisis communication: A behavioural approach

  For those who are new to crisis communications work, the guide aims to be accessible as an introduction.

• Five ways to improve the management of your emails

  How can you minimise the number of messages you receive? How can you avoid dozens of back and forth emails […]

• COVID-19 Response spotlight: press partnerships

  As part of the response to the COVID-19 pandemic, the Cabinet Office National Resilience Hub created a unique collaboration with […]

• Test and Learn Guidelines for Media Buying

  How to incorporate test and learn approaches into campaign planning to increase the effectiveness of government communications.

• GCS and its award-winning marketing campaigns

  Conrad Bird, Director of Campaigns and Marketing at Cabinet Office, highlights 2 campaigns that represent the best of government marketing.

• Internal communication and staff networks: a perfect match

  Janette Wolf from the Department for Education offers her thoughts on how to make the most of working with staff networks.