Publications

50 publications

• Delivering our GCS Strategy 2022 to 2025

  This page includes: Introduction The Government Communication Service (GCS) is the professional body for over 6,000 public service communicators working […]

  Published: 2025

• Quality Assurance Framework

  This framework shows Government Communication Service (GCS) leaders on a single page how standards of government communication will be assessed.

  Published: 2020

• COVID-19 Communications Advisory Panel report

  The report includes insights into the impact of the pandemic on communications professionals and some of the learnings.

  Published: 2020

• Evaluating low/no-cost communications

  All communication strategies should utilise the Evaluation Cycle to evaluate the impact of their communications.  This guidance serves as a […]

  Published: 2025

• Government Communication Service Campaign Highlights 2016-17

  This publication is a showcase of some of our leading campaigns from 2016 and 2017.

  Published: 2020

• Getting the most out of using Assist

  Essential user information and prompting tips for using Assist, the transformative AI-powered communication tool designed specifically for government communicators. What […]

  Published: 2025

• RESIST 3: Building resilience to information threats

  This essential framework guides you through recognising, monitoring and responding to mis/disinformation

  Published: 2025

• RESIST 3: A quick reference guide

  This quick reference guide provides practical tools and techniques to help government communicators identify, assess, and respond to misinformation, disinformation, […]

  Published: 2025

• Assist for senior leaders: Championing AI in your teams

  How senior communications leaders can drive AI adoption, support their teams to use Assist effectively, and ensure responsible innovation in […]

  Published: 2026

• SAFER framework for digital brand safety

  The SAFER framework and toolkit (member-only content) provide essential guidance for government communicators to ensure digital brand safety when placing […]

  Published: 2026