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Evaluation Cycle – new guidance now empowering low/no-cost comms evaluations
Last year, we published the Evaluation Cycle, which has been empowering our members to meaningfully evaluate all types of communication […]
Published: 2025
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Framework for Ethical Innovation
Contents Introduction The purpose of this framework is to support GCS members to navigate, understand, and apply our values, to […]
Published: 2024
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Generative AI policy
This policy sets out clear principles for all government communicators to follow in their use of AI within their organisations. […]
Published: 2024
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GCS Innovating with Impact Strategy
Applying responsible innovation and use of data to transform government communication Table of Contents Introduction The current revolution in artificial […]
Published: 2024
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GCS Evaluation Cycle
A flexible framework that promotes continuous learning and innovation, helping you measure success across all communication activities
Published: 2024
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GCS learning and development 2021/22: Your guide to the new GCS curriculum and standards
Our curriculum is designed to set ambitious professional standards for the Government Communication Service (GCS).
Published: 2021
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Update your workstation: small changes, big result!
GCS colleague Stephanie Hill talks about the health and wellbeing benefits of utilising good posture and taking breaks.
Published: 2020
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SAFE Framework: the 4 principles for HMG Brand Safety
The SAFE Framework introduces new standards for digital brand safety in HM Government advertising.
Published: 2020
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Quality Assurance Framework
This framework shows Government Communication Service (GCS) leaders on a single page how standards of government communication will be assessed.
Published: 2020
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Government Communication Functional Standard
Government Communication Functional Standard GovS0.11 sets the expectations for the management and practice of government communications.
Published: 2019
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