Campaigning
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Commemorating during crisis: the RAF’s Battle of Britain 80 campaign
Charlie Haines discusses how the pandemic has brought to light the fundamental significance of communications during crises.
Published: 2020
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CNBC Supply Chains webinar campaign
Naomi and Phoebe describe how they worked with partner CNBC to deliver webinars to high profile stakeholders on short notice.
Published: 2020
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Accessible for all: The MOD’s journey
Samantha Merrett explains how the Ministry of Defence made it a primary objective to embed best practice accessibility into all they do.
Published: 2020
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Helping veterans access discounted rail travel
As the country went into lockdown earlier this year, Captain Sir Tom Moore captured the hearts of the nation with […]
Published: 2020
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Why understanding the ASA Advertising Codes matters
This blog outlines why it is important for GCS to abide by regulations set by the Advertising Standards Authority.
Published: 2020
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Safeguarding government advertising online
Alex Aiken introduces the SAFE framework and governments return back to YouTube.
Published: 2020
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Nine years of GREAT Campaign
The GREAT Britain campaign is the UK government’s most ambitious international marketing campaign up to date, creating jobs and growth […]
Published: 2020
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Improving campaigns with the ‘Aggregated Outcomes Benchmarking Database’
Making use of lessons and learnings from the campaigns being delivered across government has always been seen by Government Communication […]
Published: 2020
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5 things you need to know about the new GCS website
We’ve completely revamped our website, based on user research. We want it to become the first port-of-call to build your skills and develop your career.
Published: 2020
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Modern Media Operations: a Guide
This guide builds on the GCS Modern Communications Operating Model (MCOM) and has been written and endorsed by Heads of News across government.
Published: 2019
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