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Brand safety

Case study
The top of a yellow hard hat with the UK Government coat of arms in the centre and the word 'Safer' positioned on top, against a white background.

2 March 2026

Brand safety in action: WeAre8

How a comprehensive platform assessment using the brand-safety framework enabled innovative advertising partnerships.

 Case study
The top of a yellow hard hat with the UK Government coat of arms in the centre and the word 'Safer' positioned on top, against a white background.

2 March 2026

Brand safety in action: Reddit

How a comprehensive brand-safety assessment enabled the use of a complex digital platform for government…

 Case study
The top of a yellow hard hat with the UK Government coat of arms in the centre and the word 'Safer' positioned on top, against a white background.

2 March 2026

Brand safety in action: Mumsnet

How using the brand-safety assessment process enabled tailored and brand-safe content on a community-driven digital…

 News
The old Coat of Arms on the left in white against a blue background, on the right is the new Coat of Arms.

10 October 2024

New Coat of Arms

The new design for the Coat of Arms, including a simplified version, is available for…

 Publication
UK Government logo on a white background

10 March 2020

Branding

Official guidance on UK Government branding standards, logo usage, Royal Coat of Arms requirements and…