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Campaign evaluation

Publication
An owl perched on a branch on right side of frame next to the text "Evaluate and learn" in bold black text on a white background.

26 March 2025

Evaluate and Learn: Evaluating low- and no-cost communications

A step-by-step guide to help you select the right evaluation method, track meaningful qualitative and…

 Publication
An owl perched on a branch on right side of frame next to the text "Evaluate and learn" in bold black text on a white background.

8 February 2024

Evaluate and learn: The Evaluation Cycle

Discover how the Evaluation Cycle transforms campaign measurement from a retrospective reporting tool into an…

 Publication
Hand pulling out a notebook from a pile of notebooks in grey on a white background

4 February 2021

The principles of behaviour change

A practical guide for government communicators and policymakers on applying behavioural science frameworks to understand…