We’re trialling ‘Content Credentials’ on some of our digital content. This helps you check that what you’re seeing is genuinely from government and has not been misleadingly altered.
Why we’re doing this
AI-generated content and deepfakes are becoming harder to spot. You need to trust the information you get from official government channels.
Over the next few weeks, we’re testing Content Credentials technology on some of our digital content.
What is Content Credentials technology
Content Credentials is a label attached to digital content. It shows:
- who created the content
- where they produced it
- which tools and editing processes they used
Find out more on the Content Authenticity Initiative’s website.
How we’re using Content Credentials
Content Credentials let you, journalists and fact-checkers verify that content comes from government and has not been changed in a misleading way.
Using free tools like Adobe’s Inspect tool, you can instantly check:
- who created the content
- whether someone edited it or used AI to generate it
- whether it came from an official government channel
We want you to trust what you see from us. Testing these credentials gives you a practical way to check the origin and integrity of our content.
Find out more
Visit the Content Authenticity Initiative’s website or watch their 30-second explainer video to learn more about this technology.