# Accessible communications learning and resources

[View original page](https://www.communications.gov.uk/publication/accessible-communications-learning-and-resources/)

Publisher: Government Communications
Type: Publication

> From contrast to readability, from legal requirements to accessibility checker, here are the tools to help you create accessible content.

## About these resources

This is your comprehensive guide to creating inclusive communications, offering essential learning and cross-sector resources from government, industry and third-sector experts on planning, content creation and accessibility checks, all in one place.

## Planning and general guidance

### Overall principles

- [Inclusive and accessible communications – Government Communications](https://www.communications.gov.uk/publication/our-approach-to-inclusive-and-accessible-communications/)

- [Accessibility toolkit – Scope](https://business.scope.org.uk/toolkit/accessibility-toolkit/)

- [Design System: Accessibility – Home Office](https://design.homeoffice.gov.uk/accessibility) 

- [Accessibility manual – Department for Work and Pensions (DWP)](https://accessibility-manual.dwp.gov.uk/)

- [SCULPT for accessibility – Worcestershire County Council](https://www.worcestershire.gov.uk/council-services/business/digital-worcestershire/sculpt-accessibility)

### Understanding users and disabilities

- [Guide to portraying disability – Disability Unit – GOV.UK](https://www.gov.uk/government/publications/inclusive-communication/portraying-disability)

- Blog: [Accessibility and me – GOV.UK](https://accessibility.blog.gov.uk/category/accessibility-and-me/) 

- [Understanding disabilities and impairments: User profiles – GOV.UK](https://www.gov.uk/government/publications/understanding-disabilities-and-impairments-user-profiles)

- [Researching emotionally sensitive subjects – Service manual – GOV.UK](https://www.gov.uk/service-manual/user-research/researching-emotionally-sensitive-subjects)

- [Running research sessions with disabled people – Service manual – GOV.UK](https://www.gov.uk/service-manual/user-research/running-research-sessions-with-people-with-disabilities)

- [Learning about users and their needs – Service manual – GOV.UK](https://www.gov.uk/service-manual/user-research/start-by-learning-user-needs)

- [Web accessibility perspectives Videos: Explore the impact and benefits for everyone – W3C](https://www.w3.org/WAI/perspective-videos/)

- [Stories of web users | Web Accessibility Initiative (WAI) – W3C](https://www.w3.org/WAI/people-use-web/user-stories/#shopper)

- [Accessibility personas – GitHub](https://alphagov.github.io/accessibility-personas/)

- [How many people? | Accessibility manual – Department for Education (DfE)](https://accessibility.education.gov.uk/app/how-many-people) (This tool helps estimate how many people using a service have disabilities. The data might be old, but it gives a general idea of target audiences with specific needs.)

- [Advertising is for everyone – Accessibility Network Hub](https://adaccessibility.org/)

### Accessible formats

- [Accessible communication formats – GOV.UK](https://www.gov.uk/government/publications/inclusive-communication/accessible-communication-formats)

- [Standards – UK Association for Accessible formats](https://www.ukaaf.org/standards/)

## Creating accessible content

### Web publishing

- [Publishing accessible documents – GOV.UK](https://www.gov.uk/guidance/publishing-accessible-documents)

- [Making your digital service accessible: an introduction – GOV.UK](https://www.gov.uk/service-manual/helping-people-to-use-your-service/making-your-service-accessible-an-introduction#meeting-government-accessibility-requirements)

- [Accessibility and assisted digital – Service manual – GOV.UK](https://www.gov.uk/service-manual/helping-people-to-use-your-service)

- [How to publish on GOV.UK – GOV.UK](https://www.gov.uk/guidance/how-to-publish-on-gov-uk)

- [Content and publishing guidance for government – GOV.UK](https://www.gov.uk/government/collections/content-and-publishing-guidance-for-government)

- [Why GOV.UK content should be published in HTML and not PDF – Government Digital Service](https://gds.blog.gov.uk/2018/07/16/why-gov-uk-content-should-be-published-in-html-and-not-pdf/)

- Blog: [Making a positive change: PDF to HTML – Accessibility in government – GOV.UK](https://accessibility.blog.gov.uk/2023/06/12/making-a-positive-change-pdf-to-html/)

- [Sample accessibility statement – GOV.UK](https://www.gov.uk/government/publications/sample-accessibility-statement)

- Webinar: [Digital accessibility essentials – Government Communications Learning Hub (opens in new tab)](https://learning.communications.gov.uk/learn/courses/42/digital-accessibility-essentials)

- Webinar: [Accessibility – Government Communications Learning Hub (opens in new tab)](https://learning.communications.gov.uk/learn/courses/36/accessibility)

- [Designing accessible services posters – GitHub](https://github.com/UKHomeOffice/posters/blob/master/accessibility/design-accessible-services/FINAL-Designing-accessible-services-posters-set.pdf)** **

#### **Web Content Accessibility Guidelines (WCAG) **

- [Web Content Accessibility Guidelines (WCAG) 2.2](https://www.w3.org/TR/WCAG22/)

- [Understanding WCAG 2.2 – Service manual –](https://www.gov.uk/service-manual/helping-people-to-use-your-service/understanding-wcag#meeting-government-accessibility-requirements)[GOV.UK](http://gov.uk)

- [Introduction to web accessibility – W3C](https://www.edx.org/learn/web-accessibility/the-world-wide-web-consortium-w3c-introduction-to-web-accessibility)

- [WCAG 2.1 primer](https://alphagov.github.io/wcag-primer/)

- [WCAG decision tree](https://github.com/andrewhick/accessibility/wiki/WCAG-decision-tree)

- Webinar: [Accessibility culture eats WCAG compliance for breakfast (opens in a new tab)](https://www.youtube.com/watch?v=BktMJzjf7xs)

### Writing and language

- [Content design: planning, writing and managing content – Writing for GOV.UK](https://www.gov.uk/guidance/content-design/writing-for-gov-uk)

- [Style guide: A to Z – GOV.UK](https://www.gov.uk/guidance/style-guide/a-to-z)

- [Guide to inclusive language – Home Office](https://design.homeoffice.gov.uk/accessibility/inclusive-language)

- [Guide to words to avoid when writing about disability – Disability Unit – GOV.UK](https://www.gov.uk/government/publications/inclusive-communication/inclusive-language-words-to-use-and-avoid-when-writing-about-disability)

- [Writing about ethnicity – GOV.UK](https://www.ethnicity-facts-figures.service.gov.uk/style-guide/writing-about-ethnicity)

- [Guides for inclusive communication: Making written communication easy to understand – Public Health Institute](https://www.phi.org/thought-leadership/inclusive-communication-guides-making-written-communication-easy-to-understand/#govt) (USA)

- [Hemingway Editor](https://hemingwayapp.com/) (A tool that highlights lengthy, complex sentences and common errors)

### **Hyperlinks**

- [How to write hyperlink text for better web accessibility – Scope for Business](https://business.scope.org.uk/how-to-write-better-link-text-for-accessibility/)

- [Writing useful and accessible link text for websites – University of Dundee, UK](https://www.dundee.ac.uk/guides/writing-link-text-websites)

### **Imagery and alt text**

- [How to publish on GOV.UK – Images and videos – GOV.UK](https://www.gov.uk/guidance/how-to-publish-on-gov-uk/images-and-videos)

- Blog: [What’s the alternative? How to write good alt text – Design102](https://design102.blog.gov.uk/2022/01/14/whats-the-alternative-how-to-write-good-alt-text/)

- [Everything you need to know to write effective alt text – Microsoft Support](https://support.microsoft.com/en-us/office/everything-you-need-to-know-to-write-effective-alt-text-df98f884-ca3d-456c-807b-1a1fa82f5dc2)

- [How to write alt-text for image accessibility – Scope for business](https://business.scope.org.uk/how-to-write-better-alt-text-descriptions-for-accessibility/)

### **Surveys, graphs and charts**

- [Accessibility – Government Analysis Function](https://analysisfunction.civilservice.gov.uk/area_of_work/accessibility/)

### Maps

- [Accessible maps – W3C](https://www.w3.org/WAI/RD/wiki/Accessible_Maps#Techniques_to_make_Visual_Maps_Accessible_to_deaf_or_hard-of-hearing_people.2C_people_with_cognitive_disabilities_or_elderly_people)

- [Building accessible maps – Design System](https://designsystem.gov.scot/guidance/maps/building-accessible-maps)

- [Designing a more accessible flood map – Department for Environment, Food and Rural Affairs (DEFRA)](https://defradigital.blog.gov.uk/2021/05/20/designing-a-more-accessible-flood-map/) 

- [Interactive maps (GitHub) – Department for Environment, Food and Rural Affairs (DEFRA)](https://github.com/defra-design/design/wiki/Interactive-maps)

- [Maps design standards (GitHub) – Department for Environment, Food and Rural Affairs (DEFRA)](https://github.com/DEFRA/design-standards/blob/master/Maps.md)

### Use of colour

- [Colors with good contrast | Web Accessibility Initiative (WAI) – W3C](https://www.w3.org/WAI/perspective-videos/contrast/)

- [Creating accessible information and communication resources for health and social care – Royal National Institute of Blind People (RNIB)](https://www.rnib.org.uk/living-with-sight-loss/independent-living/accessible-nhs-and-social-care-information/creating-accessible-information-and-communication-resources-for-health-and-social-care/)

- [How to make your social media accessible – Royal National Institute of Blind People (RNIB)](https://www.rnib.org.uk/living-with-sight-loss/assistive-aids-and-technology/tv-audio-and-gaming/guide-to-accessible-social-media/)

- Blog: [Colour contrast – why does it matter? – Accessibility in government – GOV.UK](https://accessibility.blog.gov.uk/2016/06/17/colour-contrast-why-does-it-matter/)

- [Contrast checker – WebAIM](https://webaim.org/resources/contrastchecker/)

### Moving image (Video)

- [An inclusive approach to video production – TetraLogical](https://tetralogical.com/blog/2021/06/23/an-inclusive-approach-to-video-production/)

- [Making audio and video media accessible | Web Accessibility Initiative (WAI) – W3C](https://www.w3.org/WAI/media/av/)

### Audio description

- [Understanding success criterion 1.2.3: Audio description or media alternative (Pre-recorded) | WAI – W3C](https://www.w3.org/WAI/WCAG21/Understanding/audio-description-or-media-alternative-prerecorded)

- [Audio description – Digital accessibility – University of Leeds](https://digitalaccessibility.leeds.ac.uk/guidance/digital-audio-and-video/audio-description/)

- [Guidelines on providing television and on-demand access services – Ofcom](https://www.ofcom.org.uk/tv-radio-and-on-demand/accessibility/tv-access-services)

### Captioning and subtitling

- [Understanding success criterion 1.2.2: Captions (Pre-recorded) | WAI – W3C](https://www.w3.org/WAI/WCAG21/Understanding/captions-prerecorded)

- [Understanding success criterion 1.2.4: Captions (Live) | WAI – W3C](https://www.w3.org/WAI/WCAG21/Understanding/captions-live)

- [Subtitle guidelines – BBC](https://www.bbc.co.uk/accessibility/forproducts/guides/subtitles/#Identifying-speakers)

- [Subtitles and captions: What’s the difference? – Design102](https://design102.blog.gov.uk/2024/11/01/subtitles-and-captions-whats-the-difference/)

### British Sign Language (BSL)

- [British Sign Language guidance – Government Communications](https://www.communications.gov.uk/publication/using-british-sign-language-in-government-communications/)

### Social media accessibility

- Hashtags: [Make your hashtags accessible – Bureau of Internet Accessibility (BOIA)](https://www.boia.org/blog/make-your-hashtags-accessible)

- Emojis: [Why don’t screen readers always read what’s on the screen? Part 1: Punctuation and typographic symbols – Deque](https://www.deque.com/blog/dont-screen-readers-read-whats-screen-part-1-punctuation-typographic-symbols/)

- [Make your meetings deaf aware – Royal National Institute for Deaf People (RNID)](https://rnid.org.uk/information-and-support/deaf-awareness/make-your-meetings-deaf-aware/)

- [How to use accessibility features on video conferencing apps – Royal National Institute for Deaf People (RNID)](https://rnid.org.uk/information-and-support/technology-and-products/video-conferencing-accessibility-meetings/)

### Clear print

- [Guidelines for producing clear print (2022) – Round Table](https://printdisability.org/guidelines/)

## **Checking and testing accessibility**

### **General accessibility checks**

- [Guidance and tools for digital accessibility – GOV.UK](https://www.gov.uk/guidance/guidance-and-tools-for-digital-accessibility)

- [Testing for accessibility – Service manual – GOV.UK](https://www.gov.uk/service-manual/helping-people-to-use-your-service/testing-for-accessibility)

- [Testing with assistive technologies – Service manual – GOV.UK](https://www.gov.uk/service-manual/technology/testing-with-assistive-technologies)

- [Doing a basic accessibility check if you cannot do a detailed one – GOV.UK](https://www.gov.uk/government/publications/doing-a-basic-accessibility-check-if-you-cant-do-a-detailed-one/doing-a-basic-accessibility-check-if-you-cant-do-a-detailed-one)

- [Microsoft Accessibility Checker](https://support.microsoft.com/en-gb/office/improve-accessibility-with-the-accessibility-checker-a16f6de0-2f39-4a2b-8bd8-5ad801426c7f)

## Citations

- https://www.communications.gov.uk/publication/our-approach-to-inclusive-and-accessible-communications/
- https://business.scope.org.uk/toolkit/accessibility-toolkit/
- https://design.homeoffice.gov.uk/accessibility
- https://accessibility-manual.dwp.gov.uk/
- https://www.worcestershire.gov.uk/council-services/business/digital-worcestershire/sculpt-accessibility
- https://www.gov.uk/government/publications/inclusive-communication/portraying-disability
- https://accessibility.blog.gov.uk/category/accessibility-and-me/
- https://www.gov.uk/government/publications/understanding-disabilities-and-impairments-user-profiles
- https://www.gov.uk/service-manual/user-research/researching-emotionally-sensitive-subjects
- https://www.gov.uk/service-manual/user-research/running-research-sessions-with-people-with-disabilities
- https://www.gov.uk/service-manual/user-research/start-by-learning-user-needs
- https://www.w3.org/WAI/perspective-videos/
- https://www.w3.org/WAI/people-use-web/user-stories/#shopper
- https://alphagov.github.io/accessibility-personas/
- https://accessibility.education.gov.uk/app/how-many-people
- https://adaccessibility.org/
- https://www.gov.uk/government/publications/inclusive-communication/accessible-communication-formats
- https://www.ukaaf.org/standards/
- https://www.gov.uk/guidance/publishing-accessible-documents
- https://www.gov.uk/service-manual/helping-people-to-use-your-service/making-your-service-accessible-an-introduction#meeting-government-accessibility-requirements
- https://www.gov.uk/service-manual/helping-people-to-use-your-service
- https://www.gov.uk/guidance/how-to-publish-on-gov-uk
- https://www.gov.uk/government/collections/content-and-publishing-guidance-for-government
- https://gds.blog.gov.uk/2018/07/16/why-gov-uk-content-should-be-published-in-html-and-not-pdf/
- https://accessibility.blog.gov.uk/2023/06/12/making-a-positive-change-pdf-to-html/
- https://www.gov.uk/government/publications/sample-accessibility-statement
- https://learning.communications.gov.uk/learn/courses/42/digital-accessibility-essentials
- https://learning.communications.gov.uk/learn/courses/36/accessibility
- https://github.com/UKHomeOffice/posters/blob/master/accessibility/design-accessible-services/FINAL-Designing-accessible-services-posters-set.pdf
- https://www.w3.org/TR/WCAG22/
- https://www.gov.uk/service-manual/helping-people-to-use-your-service/understanding-wcag#meeting-government-accessibility-requirements
- http://gov.uk
- https://www.edx.org/learn/web-accessibility/the-world-wide-web-consortium-w3c-introduction-to-web-accessibility
- https://alphagov.github.io/wcag-primer/
- https://github.com/andrewhick/accessibility/wiki/WCAG-decision-tree
- https://www.youtube.com/watch?v=BktMJzjf7xs
- https://www.gov.uk/guidance/content-design/writing-for-gov-uk
- https://www.gov.uk/guidance/style-guide/a-to-z
- https://design.homeoffice.gov.uk/accessibility/inclusive-language
- https://www.gov.uk/government/publications/inclusive-communication/inclusive-language-words-to-use-and-avoid-when-writing-about-disability
- https://www.ethnicity-facts-figures.service.gov.uk/style-guide/writing-about-ethnicity
- https://www.phi.org/thought-leadership/inclusive-communication-guides-making-written-communication-easy-to-understand/#govt
- https://hemingwayapp.com/
- https://business.scope.org.uk/how-to-write-better-link-text-for-accessibility/
- https://www.dundee.ac.uk/guides/writing-link-text-websites
- https://www.gov.uk/guidance/how-to-publish-on-gov-uk/images-and-videos
- https://design102.blog.gov.uk/2022/01/14/whats-the-alternative-how-to-write-good-alt-text/
- https://support.microsoft.com/en-us/office/everything-you-need-to-know-to-write-effective-alt-text-df98f884-ca3d-456c-807b-1a1fa82f5dc2
- https://business.scope.org.uk/how-to-write-better-alt-text-descriptions-for-accessibility/
- https://analysisfunction.civilservice.gov.uk/area_of_work/accessibility/
- https://www.w3.org/WAI/RD/wiki/Accessible_Maps#Techniques_to_make_Visual_Maps_Accessible_to_deaf_or_hard-of-hearing_people.2C_people_with_cognitive_disabilities_or_elderly_people
- https://designsystem.gov.scot/guidance/maps/building-accessible-maps
- https://defradigital.blog.gov.uk/2021/05/20/designing-a-more-accessible-flood-map/
- https://github.com/defra-design/design/wiki/Interactive-maps
- https://github.com/DEFRA/design-standards/blob/master/Maps.md
- https://www.w3.org/WAI/perspective-videos/contrast/
- https://www.rnib.org.uk/living-with-sight-loss/independent-living/accessible-nhs-and-social-care-information/creating-accessible-information-and-communication-resources-for-health-and-social-care/
- https://www.rnib.org.uk/living-with-sight-loss/assistive-aids-and-technology/tv-audio-and-gaming/guide-to-accessible-social-media/
- https://accessibility.blog.gov.uk/2016/06/17/colour-contrast-why-does-it-matter/
- https://webaim.org/resources/contrastchecker/
- https://tetralogical.com/blog/2021/06/23/an-inclusive-approach-to-video-production/
- https://www.w3.org/WAI/media/av/
- https://www.w3.org/WAI/WCAG21/Understanding/audio-description-or-media-alternative-prerecorded
- https://digitalaccessibility.leeds.ac.uk/guidance/digital-audio-and-video/audio-description/
- https://www.ofcom.org.uk/tv-radio-and-on-demand/accessibility/tv-access-services
- https://www.w3.org/WAI/WCAG21/Understanding/captions-prerecorded
- https://www.w3.org/WAI/WCAG21/Understanding/captions-live
- https://www.bbc.co.uk/accessibility/forproducts/guides/subtitles/#Identifying-speakers
- https://design102.blog.gov.uk/2024/11/01/subtitles-and-captions-whats-the-difference/
- https://www.communications.gov.uk/publication/using-british-sign-language-in-government-communications/
- https://www.boia.org/blog/make-your-hashtags-accessible
- https://www.deque.com/blog/dont-screen-readers-read-whats-screen-part-1-punctuation-typographic-symbols/
- https://rnid.org.uk/information-and-support/deaf-awareness/make-your-meetings-deaf-aware/
- https://rnid.org.uk/information-and-support/technology-and-products/video-conferencing-accessibility-meetings/
- https://printdisability.org/guidelines/
- https://www.gov.uk/guidance/guidance-and-tools-for-digital-accessibility
- https://www.gov.uk/service-manual/helping-people-to-use-your-service/testing-for-accessibility
- https://www.gov.uk/service-manual/technology/testing-with-assistive-technologies
- https://www.gov.uk/government/publications/doing-a-basic-accessibility-check-if-you-cant-do-a-detailed-one/doing-a-basic-accessibility-check-if-you-cant-do-a-detailed-one
- https://support.microsoft.com/en-gb/office/improve-accessibility-with-the-accessibility-checker-a16f6de0-2f39-4a2b-8bd8-5ad801426c7f

## Related guidance

- [Our approach to inclusive and accessible communications](https://www.communications.gov.uk/publication/our-approach-to-inclusive-and-accessible-communications/)
- [Using British Sign Language in government communications](https://www.communications.gov.uk/publication/using-british-sign-language-in-government-communications/)
